We’re Here to Help: When Should I Post?
Regardless of how long (or why) you’ve been blogging, conforming to the general ebb and flow of your readership is crucial—especially if you’re attempting to expand it without labor-intensive tricks like SEO or cannibalistic reblogging. Fortunately, tweaking your habits to accommodate readers’ traffic patterns is pretty easy, and there are some solid statistics to guide you.
A short time ago, the sages at KISSmetrics posted an incredibly helpful infographic series (Part 3 of which we’ve included here) breaking down timing, traffic and demographic data for optimal blogging. Using data gathered by Dan Zarrella, searchengineland.com, and HubSpot, KISS illustrated some interesting patterns and pitfalls to keep in mind. While the data speaks for itself, there are two general points especially relevant to we Tumblrers (times are in EST):
- There is no perfect time, but there is an “enhanced” window. Data shows that while most people read blogs in the morning, there are significant downsides to throwing your content out during “rush hour.” Pay attention your readership, and try to determine when they’re most active—if that correlates to the patterns here, then consider scheduling your posts around the AM-PM transition. If your demographic behaves otherwise, the decreased “noise” of later hours can be hugely beneficial as well.
- Post frequently, and during the workweek. Although commenting is most common on Saturdays, actual traffic is highest during the first half of the workweek, making a steady M-F output central to establishing your blog’s “place” in readers’ feeds and habits.
Of course, demographic stats like these always need to be taken with a grain of salt. Correlation doesn’t necessarily imply causation, and you should first get a clear sense of what your current readership’s schedules are before adapting to more generalized data like this. Nevertheless, KISS makes some solid points, and the two preceding parts (1 & 2) in the series are definitely worth checking out.
Have you noticed patterns not mentioned here? Any tips or tricks you’d like covered in a future post? Drop us a line at email@example.com and we’ll gladly oblige.